BizSugar.com › Products and Services › A Pressing Issue: Press Kit Tips

Learn how to create an effective press kit for product promotion. What is a press kit? By definition, a press kit (or sometimes referred to as a media kit) is a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate. The press kit has been a public relations essential for many, many years and is often a key aspect of a company's media relations work. It allows you to get the correct information to journalists, bloggers and other traditional media and social media writers to get your information out to the public.