This morning, Upworthy announced it would be using a new metric — “attention minutes” — as its primary tool to determine how they’re doing. The goal is to blend traditional eyeball-counting metrics with figures that more accurately measure engagement or how much the audience actually likes the content that they’re making. And they’ll be releasing their source code so other publishers can use it.
You won’t believe Upworthy’s new way of measuring audience engagement until you read it
Posted by thelostagency under Online MarketingFrom http://www.niemanlab.org 3740 days ago
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