For some of us, the idea of keeping our branding and messaging consistent comes naturally (or is hammered into us from the start of our career), for others, we need a reminder as to the value of consistent branding and messaging as well as how to do it. It’s really all about integrated marketing and showing your audience who you are and what values you hold as a business.



Comments


Written by bigmoneyweb
1267 days ago

Having a consistent employment brand allows you to communicate more effectively with prospective employees. Whatever the medium—online, through mobile channels, in print—your employment branding message needs to be genuine about who you are, about what life is really like at the company, about what you offer candidates. Thanks for sharing.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Shane Gibson @ShaneGibson Takes Social Marketing to a Global Audience

If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson. As … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!