BizSugar.com › Online Marketing › Why small businesses should blog

There are 3 things that are you almost guaranteed to get as a result of a well executed strategy to start blogging.

You will get more traffic to your site (see companies that blog get 55% more traffic).
Your site will be seen as a higher authority by Google (to summarise this check out SEOMoz’s ranking factors and future SEO report – better content leads to more links, more useful site, higher social media following etc) and you will be elevated in the search results and therefore get more traffic.
You and your business will be seen as a trusted authority by people including potential customers and referrers (build a following and become known as the expert)