The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but may visit the same website on a desktop computer to complete an action. Because of this behavior, marketers need to consider the influence of mobile in consumer purchasing and track behavior from the very beginning.
There are several considerations for tracking the path to purchase for a single user and options are available in Google Analytics and AdWords for properly tracking the full journey. Businesses with multiple assets – such as websites and apps – need to understand the full landscape across all devices.
Why Should Small Businesses Care About Mobile Marketing?
Posted by zhaohanbo under Online MarketingFrom https://supermetrics.com 2458 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments