About Us pages are ten a penny and most are pretty bland, as if written by the company historian. Here I look at what goes into making an effective About Us page referencing a few great examples.

Sponsored Content


Comments


Written by HeatherStone
765 days ago

Hi Graeme,

I'd argue the best "About" page tells audiences what's in it for them. What can they expect from your site? How will it help them? Answer this question correctly, provide content that follows through on your promises and they'll be back again and again.



Written by mnb34
764 days ago

graemebengeseo you wrote a great aritlce with nice examples, but I have to agree with Heather. I have my About page setup like she explained and it works.

Thanks

Marc Bell



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Ryan Donegan @ryanpdonegan Rocks Digital Marketing Possibilities

From the beginning of his career creating marketing for local station WBRZ-TV in his native South Louisiana, Ryan … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?