BizSugar.com › Online Marketing › Why Good Subject Lines Increase Open Rate?

How can you expect the receiver to open an email if he doesn't connect with the information you are providing in the subject line? Believe it or not there is not much you can do if you can’t make a positive first impression. So the one and only rule you should follow to be a successful email marketer is to always provide value that connects to people in your subject line.