BizSugar.com › Online Marketing › Why B2B Content is Essential for Link Building

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip in search engine trust which then results in a dip in ranking. That’s why it’s never recommended to scale back on B2B SEO efforts once you start seeing results. Those results can disappear as quickly as they came.