BizSugar.com › Online Marketing › When Groupthink Kills a Perfectly Good Website - Wood Street, Inc.

With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website.

And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of directors or someone from the C-Level.

Sound familiar? It’s never pretty.

I’m not anti-big data. And I am not naïve enough to think that one person can make all the decisions regarding a website. But, the scenario depicted above often ends in failure.

Your website has an audience, and it isn’t you! Personal opinions on design and structure can certainly be valid. But, everything should be run through the audience filter – Is it what they want? What they need?