What’s you online marketing strategy looking like? If you’re a local business, the local marketing game is set to become an increasingly crowded place.

With the search engines going heavy on providing a localized experience for searchers (most searches have local intent), a local search engine optimization (SEO) and Social Media strategy is a must for your business.

Sponsored Content


Comments


Written by HeatherStone
604 days ago

Hi Gary,

The good news is that some of the tools you've mentioned, particularly mobile and social, can put the smaller businesses on equal footing with the big guys. So compared to the old days and the cost of marketing in legacy media, this can be a great time to be in a small or local business, if you're ready to deal with the learning curve.



Written by GaryShouldis
604 days ago

You're so right Heather, lots of opportunity if you're ready to deal with the learning curve. Google+ (Google Places) alone has enables small businesses with little in the form of SEO to leap frog ahead of national brands with million dollar SEO plans. The search engines are trying to make everything local and have given local businesses an edge over the big brands.

Franchises are starting localize their location specific unit pages as well as creating local content for their blogs, something to watch out.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Francisco Perez @ditesco Shares Blogger Insights in Rock Your Biz

We've reached the end of our profiles on our "Rock Your Biz" winners, with fifth prize recipient Francisco Perez who … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!