What’s you online marketing strategy looking like? If you’re a local business, the local marketing game is set to become an increasingly crowded place.

With the search engines going heavy on providing a localized experience for searchers (most searches have local intent), a local search engine optimization (SEO) and Social Media strategy is a must for your business.

Sponsored Content


Comments


Written by HeatherStone
532 days ago

Hi Gary,

The good news is that some of the tools you've mentioned, particularly mobile and social, can put the smaller businesses on equal footing with the big guys. So compared to the old days and the cost of marketing in legacy media, this can be a great time to be in a small or local business, if you're ready to deal with the learning curve.



Written by GaryShouldis
532 days ago

You're so right Heather, lots of opportunity if you're ready to deal with the learning curve. Google+ (Google Places) alone has enables small businesses with little in the form of SEO to leap frog ahead of national brands with million dollar SEO plans. The search engines are trying to make everything local and have given local businesses an edge over the big brands.

Franchises are starting localize their location specific unit pages as well as creating local content for their blogs, something to watch out.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Cate Costa @cate_costa Combines Passions for Entrepreneurship, Travel

If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move. Now, in her own … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?