Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before customers even move an inch to try and sample the product.
What is content marketing? And what is it definitely not?
Posted by uttoransen under Online MarketingFrom http://shobhaponnappa.com 3271 days ago
Made Hot by: problogger78 on May 17, 2015 2:43 pm
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
Comments
3265 days ago
Thanks for your reply. I have to "chew" Shobha's reply it a bit! ;) I will check out her link.
All the Best,
Martin
3266 days ago
3265 days ago
thank you for the comments,
I see that Shobha has already replied your question on her blog,
thanks and regards,
Uttoran Sen,