The simple answer, according to the latest Chitika Research study is — a ton! A FULL TWICE what the #2 ranking offers! In order to track same, the folks over at Chitika tracked their own traffic and it’s referrers and learned that almost 35% of that traffic came from the #1 ranking spot — almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together!

So….a #1 ranking brings new traffic, that’s not news, but the size of the lead of the #1 spot over all the rest is somewhat surprising, eh!


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