BizSugar.com › Online Marketing › Ways to Incorporate Video into a B2B SEO Campaign

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint online. When B2B marketers set out to create content, they think about blog posts, articles, white papers, etc. These are all great content formats- but what about video?