Want to Create Great Content? Use these 4 ingredients to take your content from "meh" to "great" and to reach your content marketing goals.


Written by tiroberts
942 days ago

Great piece, Matt. The four points you shared are definitely spot on, especially about the content being actionable. That's the biggest thing to me. I love reading content that is actionable and shows me the "how" to do something rather than the "why".

This is exactly why I make it a point for all of my content to be actionable; I want to make sure that my reader has a full understand of what and how to do something and not leave them guessing.

Thanks for sharing your insights with us.


Written by MattMansfield
942 days ago

Thanks Ti!

Glad you're an "actionable" loving person, too! I'm a doer so I like content that helps me know what to do with examples and advice that I can use right away.

The key is to be useful quickly - something that my busy readers really like.


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