Want to Create Great Content? Use these 4 ingredients to take your content from "meh" to "great" and to reach your content marketing goals.

Sponsored Content


Comments


Written by tiroberts
629 days ago

Great piece, Matt. The four points you shared are definitely spot on, especially about the content being actionable. That's the biggest thing to me. I love reading content that is actionable and shows me the "how" to do something rather than the "why".

This is exactly why I make it a point for all of my content to be actionable; I want to make sure that my reader has a full understand of what and how to do something and not leave them guessing.

Thanks for sharing your insights with us.

Ti



Written by MattMansfield
629 days ago

Thanks Ti!

Glad you're an "actionable" loving person, too! I'm a doer so I like content that helps me know what to do with examples and advice that I can use right away.

The key is to be useful quickly - something that my busy readers really like.

-Matt



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Elli St. George Godfrey: Contributor of the Week

You can take the CEO out of the corporation, but you can't take the leadership out of the CEO. At least, that is … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?