Want to Create Great Content? Use these 4 ingredients to take your content from "meh" to "great" and to reach your content marketing goals.


Written by tiroberts
1842 days ago

Great piece, Matt. The four points you shared are definitely spot on, especially about the content being actionable. That's the biggest thing to me. I love reading content that is actionable and shows me the "how" to do something rather than the "why".

This is exactly why I make it a point for all of my content to be actionable; I want to make sure that my reader has a full understand of what and how to do something and not leave them guessing.

Thanks for sharing your insights with us.


Written by MattMansfield
1842 days ago

Thanks Ti!

Glad you're an "actionable" loving person, too! I'm a doer so I like content that helps me know what to do with examples and advice that I can use right away.

The key is to be useful quickly - something that my busy readers really like.


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Ryan Donegan @ryanpdonegan Rocks Digital Marketing Possibilities

From the beginning of his career creating marketing for local station WBRZ-TV in his native South Louisiana, Ryan … More
Editor's Picks

Share your small business tips with the community!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!