BizSugar.com › Online Marketing › Tips for Determining Your SEM Budget

The State of Search Marketing Report 2011, produced by Econsultancy and SEMPO, projected that search engine marketing will spend an estimated $19 million this year, a 16% increase from 2010. An increase is spending is a good sign. It means that companies are relinquishing more of their carefully counted dollars for marketing efforts, which means they’ve seen that consumers are spending more. This is not to say that companies are willingly writing blank checks for their search marketing teams, but it does mean you might have a bigger SEM budget to work with this year.