This article gives a brief overview of Customer Acquisition Cost (CAC) along with a detailed framework for calculating and measuring it. After that, it provides three simple, actionable tips for monitoring and lowering CAC, which helps to improve profitability of any business and bolster the efficacy of online marketing.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!