With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect. With 50 million reviews and counting, TripAdvisor is shaking the travel industry to its core.
The TripAdvisor effect: Are online reviews making brands irrelevant? — Tech News and Analysis
Posted by
ShashiBellamkonda under Online Marketing
From http://gigaom.com 4611 days ago
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