BizSugar.com › Online Marketing › The Importance of a Generous Referral Program (Plus 12 Clever Strategies to Prompt More Referrals) - Receiptful

Consumers are easily influenced by their peers. In fact, a 2012 survey from Nielsen suggests, “92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”

For businesses, word-of-mouth is the cheapest and most effective way to generate sales.