BizSugar.com › Online Marketing › The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a comprehensive digital reputation management strategy is a tall order for any single business, but the complexity grows exponentially for brands with multiple locations.

These multilocation businesses stand to lose the most when there is a large degree of variance or volatility in ratings between different locations. This can create a sort of “split-personality” effect, which undermines the inherent trust or brand equity that consumers associate with the business.