State of B2B Takeaway #2: Technology Usage Improves Perception of Lead Quality

Posted by BuyerZone under Online Marketing
From http://www.buyerzone.com 3823 days ago

To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. CRM installations continue to grow - and Marketing Automation does too – just not quite as fast.

Today we want to go a bit further and let you in a pretty interesting secret: those who are using technology for lead management have a better perception of lead quality. Pretty radical, right? We thought so too – here’s what we found: