Social TV: The Past, The Present, and the Future

Posted by jimarmstrong under Online Marketing
From http://www.getbusymedia.com 3621 days ago
Made Hot by: centrifugePR on June 4, 2014 1:39 pm

Once a threat to television's very existence, learn from Patrick Coyne how social media has served to augment and enhance our TV viewing experiences.

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Comments

Written by jimarmstrong
3613 days ago

Hi @Lyceum,

Thanks so much for your comment. I think you bring up an interesting point, with TV becoming more of a 2-way media that users influence through their contributions. We are already seeing this now with shows taking questions from the audience via text messages and tweets. Programs like ESPN are embedding tweets in their programming that are generated from fans.

Although subtle, fans and TV viewers are already contributing and shaping the content that appears on their screens.

Thanks again for your comment.

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Written by lyceum
3613 days ago

Jim: Thanks for your input! What do you think the next big thing will be?

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Written by lyceum
3614 days ago

Jim: How do you manage to check several screens at the same time during a television program? ;) I see how Twitter are used during a popular event, e.g., the Eurovision song contest. That kind of music is not my cup of tea, but I could follow along with what is happening via my Twitter stream.

What do you think the interaction will be in the future? Would social tv be able to "change" the outcome of the program, the ending, conversation, etc.?

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