BizSugar.com › Online Marketing › Smart Strategies for Issuing Ecommerce Coupons

Consumers love coupons, and brands are eager to issue them. Discounts and special offers make it easy to incentivize hesitant shoppers to finally pull the trigger and past purchasers to place their second, third or, even, tenth order. Of course, the smartest stores are selective about how they distribute ecommerce coupons. Instead of slashing prices across the board, they share exclusive discounts with targeted consumers to secure more sales without compromising overall revenue and profit.