BizSugar.com › Online Marketing › Small changes Big Influence #infographic

Ask someone, “Would you like to be more influential and persuasive?” The answer will either be a resounding “yes”, or an apprehensive “yes”. “Why apprehensive?” you ask? Quite simply, it’s because people may have ethical qualms about influencing and persuading others to do something.

Yet, this is perhaps a slightly misguided view of the science behind influence and persuasion. For many, their jobs rely heavily upon being able to convince others to follow a specific action, whether directly or indirectly. After all, it’s not just salespeople and marketing executives who need to know how to persuade others.