BizSugar.com › Online Marketing › Should Marketing Companies Outsource SEO?

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with outsourcing the job to a writer that is able to fully understand your business and target audience. As long as they are given enough background information, a good content writer will be able to do the job just fine. But what about a company outsourcing the work that their clients pay them to do? Like, a marketing company outsourcing marketing work? It doesn’t seem to make sense, but it happens all the time.