BizSugar.com › Online Marketing › Should Ecommerce Retailers Open Brick-and-Mortar Stores?

It used to be that if you had a brick-and-mortar retail store, you eventually added ecommerce capabilities. But now that so many retail businesses are starting out as online-only, a new trend is taking place. The New York Times recently reported that a growing number of online-only retailers are opening brick-and-mortar stores to capture more business and enhance their brands. Should you consider this move?