Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media presence has been established, there’s a good chance that customers will start using it as a way to reach out with their problems, questions, or concerns. Before long, the social media channels that were meant to market and brand your company turn into a platform for social CRM.
Is mixing these two social media functions problematic?
Separate social media marketing and social CRM
Posted by GetApp under Online MarketingFrom http://www.getapp.com 3385 days ago
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