BizSugar.com › Online Marketing › SEO Recommendations: Take it or Leave it

In my opinion, the first part of any new SEO strategy should focus on the onsite optimization aspects including keyword research, content optimization, navigation and internal structure and more. My reason for this is that the best link building campaign in the world may drive visitors to your site, but if your site isn’t prepared to handle/convert your new found traffic then all your offsite efforts will have been in vain. The main job of SEO is to drive new, targeted traffic to your website—it’s your website’s job to do the selling.