BizSugar.com › Online Marketing › See More Sales with Smart FAQ

Visitors to your website will use your FAQ page when deciding whether or not to make a purchase. Taking the time to develop an optimal FAQ page is important, as the points it clarifies may give a visitor enough confidence to become a customer.

The purpose of an FAQ page is to answer a potential buyer’s top questions and point out other important information they should know. Often overlooked by site owners, FAQ play a major role in converting interest to sales. Not only that, a great FAQ page may significantly reduce phone and e-mail requests for extra support. All of this should be excellent motivation to master a smart FAQ strategy.