BizSugar.com › Online Marketing › Sample B2B Content Marketing Strategy

Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content. This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost anything. An important thing to remember is that B2B content can’t be full of sales pitches. You want your content to be something that a prospective buyer would keep on hand as a reference.