BizSugar.com › Online Marketing › Rethinking B2B Marketing – Social, Mobile and Blogging for Business

When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites?

Why do we box ourselves in like this? It’s time to get a little creative. Be human. Connect with people about real things.

Social Media and B2B Marketing

I was meeting with a client the other day discussing their overall marketing strategies. We got on the topic of social media and I mentioned our efforts with Pinterest. She looked at me like I was nuts… “Pinterest for B2B?”

Of course! Why not? We add images to our blog posts (many of which are hand drawn by our own Dave Porter). Plus, there’s no shortage of great infographics, charts, graphs, illustrations and videos from other sources we can share with our clients and potential clients.