BizSugar.com › Online Marketing › Real Connections Through B2B Social Media Take Time

Here’s a question for all the B2B marketers out there—when you attend a trade show and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads, and potential customers at a trade show is only the very top of the sales funnel.