I’m currently binge watching all of the “Mad Men” episodes. And one thing that strikes me is how clearly the ad agency connects increases in sales to their ads.

Do you find yourself struggling with having done marketing activities, campaigns and programs and wondering if it was worth it? Then you’ll enjoy reading “Does it Work: 10 Principles for Delivering True Business Value in Digital Marketing” by Shane Atchinson (@shanepossible) and Jason Burby (@jasonburby).





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!