BizSugar.com › Online Marketing › Reaching Consumers Where It Matters

The holiday season is officially in full swing! And with it is a dizzying whirlwind of social media campaigns.

Consumers’ attention will continue to be solicited. However, when 2015 is finally upon us, not every marketer will come out a winner.

Now, there is some great news. This potential to connect with shoppers has never been greater. A big chunk of the social sharing map is about to be charted.

This week’s roundup also takes a look at the way people engage with emails on mobile devices and what motivates them to recommend what they see.