Do readers really care about the history behind a problem? While it may be an interesting read for history buffs, most 'time-challenged' business readers might not think so. Readers are more concerned with learning new ways to fix their particular business problems A.S.A.P. rather than understand how it came to be.
This blog post describes how present case studies are more effective than past histories.
Past Histories vs. Present Case Studies
Posted by
WhitePaperPundit under Online Marketing
From http://ow.ly 5377 days ago
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