It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns.
Open Rates Aren’t As Telling As You Think
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 4354 days ago
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