BizSugar.com › Online Marketing › Online Marketing Program: 1.1.2 Navigation

Continuing our new Online Marketing Strategy Program…so welcome and today we look at navigation — what is undoubtedly one of the most critical aspects of Web site design – and in my book, arguably the most important.

No matter how good a site looks, and no matter how much useful information it offers, if it doesn’t have a sensible navigation scheme, it will confuse visitors and chase them away.

Remember – users either think “easy” – or – they “vote with their feet and walk!”