Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your clients, it might pay to do an SEO Audit of their own sites. Makes sense, right? Well, in my world, it’s a solid part of any new client intake, and let me explain why.

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