BizSugar.com › Online Marketing › Need to Improve SERP? 8 Most Valuable Google Ranking Factors

Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why it's always useful to take a look at the top ranking factors and ask, "All right, what's mattering the most these days?"

Thanks to research from SEMrush and other organizations, we can put together a pretty good picture of what Google cares about right now...and some of the top factors may surprise you!