When you think about the typical shopper on your ecommerce site, do you assume it’s a woman? That could be a smart guess considering that women control as much as 85 percent of the average U.S. household’s spending, according to some reports. But the typical ecommerce shopper is nearly as likely to be a man as a woman—and if you’re talking about mobile shopping, men dominate.
Men and Women Shop Differently Online. Here's How to Market to Them
Posted by Rieva Lesonsky under Online MarketingFrom https://forum.web.com 3507 days ago
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