Email Marketing is the process of delivering relevant, engaging and timely marketing messages to a specific list of recipients via email. It is a great way to target specific groups and it’s relatively cheap too. Follow these six simple tips to create and run a successful Email Marketing campaign.

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Comments


Written by elainerogers
893 days ago

A great checklist Aoife!

I agree relevant content and consistency are key. A schedule helps with the "I'll do that later" syndrome :)

Great post!



Written by lyceum
896 days ago

Great tips. Do you know if Aoife Rigney has read "Constant Contact Guide to Email Marketing" by Eric Groves? I am reading it right now, before I start out with my new newsletter and email marketing campaign.



Written by elainerogers
893 days ago

Hi Martin,

Constant Contact are great too. I agree with Aoife that MailChimp is so easy to use and the analytics are good. As long as the provider is well known, that should help to keep us out of the spam folders!



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