BizSugar.com › Online Marketing › Marketing to the $1.5 Trillion Hispanic Subculture - 24 Hour Translation Services

One of the fastest growing subcultures in the U.S. is the Hispanic subculture, which already represents 16.7% of the entire U.S. population and over $1.5 trillion in buying power. Buying power, sometimes called purchasing power is the value of money, as measured by the amount and quality of products and services that can be purchased.