In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post via Duct Tape Marketing about "The New Marketing Machine," a system in which more content and more contributors are the order of the day. Your business must have content and a lot of it! As Dun explains, "Don’t Wake Up With Your Website in a Ditch. Expand Your Content and Your Contributors to Keep Your Content Marketing Strategy Humming."

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Comments


Written by HeatherStone
705 days ago

Hi Aaron,

When we started out doing this, there were so many people who were asking why they should bring in full time people and independent agencies to handle content marketing. Wasn't blogging supposed to be your own personal thing? You just posted (or shared on Facebook or Twitter) when you had the time. But the frenetic pace of content creation is turning this attitude around. Many companies have become media companies, so this stuff simply can't be an after thought.



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