In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post via Duct Tape Marketing about "The New Marketing Machine," a system in which more content and more contributors are the order of the day. Your business must have content and a lot of it! As Dun explains, "Don’t Wake Up With Your Website in a Ditch. Expand Your Content and Your Contributors to Keep Your Content Marketing Strategy Humming."



Comments


Written by HeatherStone
1015 days ago

Hi Aaron,

When we started out doing this, there were so many people who were asking why they should bring in full time people and independent agencies to handle content marketing. Wasn't blogging supposed to be your own personal thing? You just posted (or shared on Facebook or Twitter) when you had the time. But the frenetic pace of content creation is turning this attitude around. Many companies have become media companies, so this stuff simply can't be an after thought.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Carolyn Higgins: From Layoff to Living the Dream

We've all heard people say that losing a particular job may have been the best thing that ever happened to … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?