BizSugar.com › Online Marketing › Making Your Own Explainer Video on a Budget

You’re an entrepreneur, not a professional filmmaker, so why should you care about getting behind the camera and making videos about your products or services? It turns out you should care because video is one of the best tools to reach potential customers online. According to a study from Animoto, 96% of consumers say they find videos helpful when shopping online, and 75% have said that watching a video about a product or service has made them more likely to buy it.