BizSugar.com › Online Marketing › Listen Up: An Introduction to Free Online Marketing Tools

When it comes to marketing a startup company on the social Web, it’s best to reflect on the following Turkish proverb: “If speaking is silver, then listening is gold.” When you’re enthusiastic about your new business, it’s hard not to jump on every social media platform to shout how amazing your company is. But try to press the mute button -- just for a little bit. Listen to what folks are saying on the social Web. It is in this online treasure trove where you can discover key information about trends, competitors, and customer needs that can propel your company to success.