BizSugar.com › Online Marketing › Link Building Done Right: The Link Builders\' Lullaby by Mike King

Recently Matt Cutts, the head of Google Spam Team, proclaimed The Decay and Fall of Guest Blogging for SEO causing another major outcry from link builders worldwide who were slow to adjust their link building tactics to post-Panda and post-Penguin world. Google now looks at the inbound link to see if it is relevant to the site, influential (authoritative) among the subject matter, and what sites those inbound links are linked too (link neighborhood).