BizSugar.com › Online Marketing › Lessons for Small Businesses From Obama’s Marketing Campaign

By now, you probably saw the iconic image that will ultimately depict Barack Obama’s 2012 re-election — the president hugging his wife with a warm, relaxed look on his face. The release of this picture, which is now the most viral photo ever, according to TheDailyBeast.com, can be considered the grand finale of the most brilliant online marketing campaign in history. Through vicious rhetoric, tough debates and a still-struggling economy, President Obama emerged recharged and re-elected. No one could win the presidency on marketing alone, but in 2012, the Internet was the difference between four more years and a new direction.