BizSugar.com › Online Marketing › Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, generating leads can account for almost 50 percent of a sales force time and this part of the sales process can be often underestimated when it comes to the cost,time and resources required.