BizSugar.com › Online Marketing › Keep Free Content Off Your Homepage

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links and visitors. Your website’s homepage has to sum up what your company does (and what it can do for your target audience) in a few short paragraphs and entice visitors to delve deeper into your site. If that’s the purpose of your homepage, don’t waste valuable real estate with free content!