It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page  - http://www.entrepreneur.com Avatar Posted by CateCosta under Online Marketing
From http://www.entrepreneur.com 1664 days ago
Made Hot by: LimeWood on March 2, 2014 1:43 am
Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up a few generic, corporate-speak paragraphs -- simply because the space on your website had to be filled.

Don’t feel bad -- plenty of companies out there are plagued by dull, dry “About” pages that do nothing to engage readers and enhance their company’s image. So check out the tips below to beef up your “About” page into something that gets results.





Comments


Written by lyceum
1663 days ago

Cate: I agree strongly with following statement: "Be consistent with your site’s personality."

I have added an interactive FAQ-tool called (Form)Spring.me on my About page.

I see now that I have to update my About page with some fresh links and some other tidbits! ;)



Written by BizRock
1664 days ago

This really is an amazing post...Great things that I learnt from this inspiring article.



Written by CateCosta
1664 days ago

I'm glad you thought it was worth the share!



Written by kingofcontent92
1664 days ago

True, true. It can be the reason why your blog is empty as hell, You can never be too blunt on your about page.



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