BizSugar.com › Online Marketing › Is YouTube's Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?)

The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better.

Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google content network.

Ok, so that doesn't monetize YouTube directly, but Google is likely looking at the big picture of profitability instead of the limited scope of siloed revenues.